Capabilities

  • Provide business expertise for brands or companies operating within beverage alcohol.
  • Assess brands, whether new, developmental or mature with respect to their future potential in the market.
  • Audit brand equity including both consumer and trade perspectives and establish brand positioning along with any marketing or sales plan recommendations being sought.
  • Assess brand portfolios and relative brand potentials to assist prioritization, rationalization and resource allocation.
  • Advise on all aspects of M&A activity, either directly through brand companies or indirectly through their advisors.
  • Provide integration support for new business assimilation within companies.
  • Offer job recommendations and recruitment support to companies, develop organizational structures, and support people development.
  • Advise on agency selection (advertising, promotion, public relations/events, digital).
  • Connect people throughout the industry for mutual development.
  • Advise on new business plans, new companies seeking to enter markets or those seeking to exit.